[YouTube] 16 Years of Sharing Knowledge: Nearly 2 Million Views and a Global Learning Community
16 years ago, I uploaded my first video to YouTube.
I never imagined that a small educational initiative would grow into a global learning resource for students, researchers, and academics around the world. Today, I am grateful to celebrate this journey:
đĽ 1.95 million views âąď¸ 225,600 hours of watch time (more than 25 years of continuous learning!) đĽ 33,400+ subscribers đ A monthly audience of around 3,000 learners, with 90% being new viewers, showing that the content continues to reach new generations of students and researchers.
What makes me happiest is not the numbers, but what people came to learn.
The most viewed videos are all focused on research education:
đ Writing a Research Proposal (500,000+ views) đ Qualitative Research Methods đ§Š Developing a Conceptual Framework đ Literature Reviews đ Content Analysis âď¸ Writing Journal Papers đŻ Selecting the Right Journal đŹ Case Study Research đ¨ The Journal Submission Process đ¤ In-depth Interviews
The audience has been truly international. Viewers come from every corner of the world, with the largest communities in India, the United States, the Philippines, Ethiopia, and the United Kingdom. Most are early-career researchers and graduate students, with nearly two-thirds between the ages of 18 and 34.
One insight I particularly appreciate is that nearly 89% of the watch time comes from people who are not yet subscribed. It means these videos continue to be discovered through search and recommendations, helping researchers exactly when they need guidance.
Knowledge has no expiration date. Many of the videos that continue to attract thousands of viewers every month were published 8 to 11 years ago, proving that carefully crafted educational content can have a lasting impact.
As a professor, I see YouTube as an extension of the classroom. It allows us to make research methods, academic writing, and scientific publishing accessible to anyone with an internet connection, regardless of where they live.
More recently, the channel has expanded to include sustainable buildings, climate resilience, circular construction, editorial guidance, and educational travel, reflecting how my own academic journey has evolved over the years.
To every student, researcher, colleague, and subscriber who has watched, learned, shared, or recommended these videos: thank you. Your curiosity and commitment to learning have made this journey worthwhile.
Here's to the next chapter of sharing knowledge and making science more accessible to everyone.
Please share my channel with potential interested early career research and subscribe.
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